How To Get MDH Masala Distributorship | Best Guide in 9 Steps

Hello curious businessman, I know you eagerly want to know how to get MDH Masala Distributorship. But before we go deep down into this let’s understand some brief points about the MDH franchise partner hub and the short key points of the MDH company. Also here is the table of contents available, by which you can directly go to the part you want to know about.

  • Did You Know? MDH stands for “Mashian Di Hatti” which means ‘respected man’s shop’. MDH was founded by the most famous “Spice King” — Mahashay Chunni Lal Gulati aka Mahashay Dharampal Gulati, in 1919.
  • Today MDH Masala holds a 12-14% market share in the Indian spices market. And became the second largest spices brand in India followed by Everest.
  • According to IMARC Group, The Indian spices market size reached INR 160,676 Crores in 2022. Looking forward, the publisher expects the market to reach INR 298,909 Crores by 2028, exhibiting a CAGR of 10.9% during 2022-2028.
  • From Kashmir to Kanyakumari, MDH Spices are the symbol of good taste and fine cooking. In fact, taste and flavour have become the core definition of MDH Spices.
  • MDH Today has a range of 62 products available in over 150 different packages, designed to cater to the varied needs of consumers all over the world of 100+ countries including the UK, UAE, Canada, UAE, and Saudi Arabia.
  • Through a robust network of over 1000 Stockists and over 4 Lakhs retail dealers, MDH Spices manufactured and packed its spices worth crores of rupees by modern machines and sold them throughout India and abroad.
  • MDH automatic machines now have the capacity of producing 30 tones of spices in powders packed in beautiful consumer packs of different sizes (10g to 500g) in a day.
  • So, now you know the potential of taking an MDH Masala dealership and want to make your own identity then let’s understand how to get MDH Masala distributorship in this article of Bazaar Neeti. Let’s Go!

Benefits of MDH Masala Distributorship:

  • Unique Selling Proposition(USP): As we all know since 1919, MDH Spices stick to its authentic taste and because of the “Spice King” — Mahashay Dharampal Gulati and its catchy tagline in TV ads — “Asli masale sach-sach, MDH-MDH” gives MDH Masala a wide customer range and eventually it became a household masala brand for Indian homes. Also in all ways possible, it contributes to our nation as it is an Indian brand.
  • Business Loyalty: If a brand is continuously growing and available for more than 88 years in the market then it is surely doing something innovative & working for good with consistency that’s why MDH has reached 4 lakh+ retail dealers. And its dealer & super stockists will feel proud and credible in society by carrying the name “MDH Spices” and its wide range of 62 products.
  • Customer Loyalty: Now we Indians are becoming more health conscious, want to be more patriotic for our country and an old, Indian & trusted product always sounds loyal to us. So we often prefer an Indian brand for any kind of purchase and everyone knows “Quality increases credibility and brings more retentivity of customers“.
  • Brand Visibility: As we have mentioned above MDH has reached more than 100 countries and there is a high possibility that almost every Indian household consumes at least one MDH item for a while. So, it became already a large and trusted brand and any distributor can take advantage of this.
  • Innovation: As we mentioned above, MDH automatic machines now have the capacity of producing 30 tones of spices in powders packed in beautiful consumer packs of different sizes (10g to 500g) in a day. And the company procures raw materials directly from the centres of production to maintain uniform taste and quality. The raw material is first cleaned, dried and tested with the help of special machines. It is then carefully grounded into the finished product passing through various stages.
  • Income Potential: As your store name and products include MDH then it will get automatically full traction and be easily searchable. Because of its uniqueness in the brand proposition. So in the end becoming an MDH franchise will not only give you a higher volume of sales but also maximum earnings.

MDH Spices Product Categories:

  • Ground Spices: Black Pepper, Deggi Mirch, Dhania Powder, Haldi Powder, Jeera Powder, Kashmiri Mirch Powder, Kasoori Methi, Lal Mirch & White Pepper.
  • Blend Spices: Amchoor Powder, Biryani Masala, Butter Chicken, Chana Masala, Chunky Chat Masala, Chicken Masala, Chutney Podina Masala, Curry Powder, Dahivada Raita, DalMakhani Masala, Fish Masala, Garam Masala, Jal Jeera, Kitchen King, Meat Masala, Pani Puri, Pav Bhaji Masala, Rajmah Masala, Sambhar Masala, Shahi Paneer, T-Plus Masala, Tandoori-Chicken Masala & Tava Fry Bharwan Subzi Masala.
  • Other Products: Kesar, Dant Manjan & Havan Samagri.
  • Recipe: Butter Chicken, Chana, Chat, Chicken, Chutney Pudina, Dal Makhani, Curry, Dahi Vada, Fish Recipe, Garam Masala, Jal Jeera, Pani Puri, Kitchen King, Pav Bhaji, Meat, Kasoori Methi, Rajmah, Shahi Paneer, Sambhar, Tandoori Chicken, Tava Fry & T-Plus.

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How to Get MDH Masala Distributorship?

Although these mentioned requirements have not been clearly mentioned by MDH Spices. But if you have these documents and criteria you will be more preferable. Now follow these 8 simple and exact steps to become an MDH agency partner:-

MDH Masala Distributorship Cost

MDH Partner Model:

So, MDH has introduced mainly 2 types of Partner models:

  1. MDH Dealership
  2. MDH Stockist

Who Can Open MDH Masala Dealership?

MDH allows all individual stores/shops, dealerships, distributorships, and established & well-known companies/brands like Private Limited companies, Sole Proprietorship firms, Limited Liability partnerships and any other organization registered under any other Act or legislation. And they would have to register by providing some required product and business information to become eligible for the MDH Masala dealership.

Documents For MDH Masala Dealership:

  1. Full Name & Email Id
  2. Active Mobile Number
  3. Address Proof
  4. PAN Card
  5. 2-3 Photographs
  6. Regular GSTIN (If Applicable)
  7. Bank Account Details
  8. Business Location
  9. Copy of Land documents (Owning/Lease)

Space & Manpower For MDH Stockist:

  • The shop location should be around a high-footfall place.
  • Shop Area: 200-500 sq ft.
  • Godown: 500-800 sq ft.
  • One/Two Distribution Vehicle.
  • A minimum of 2-3 staff is enough for product handling, 1 for counter billing & data entry, a manager (if a big store) or otherwise you can manage it by yourself.

MDH Masala Distributorship Cost:

  • As MDH has introduced MDH Dealership & MDH Super Stockist model. But they have not clearly mentioned any distributorship cost for anyone of them. And be clear the MDH distributorship cost will completely depend upon the size of the place and it will be followed by the consumption and demand of spices in your locality.
  • As per our assumption, you have to keep ₹8-12 lakh to start an MDH masala dealership and it can also go up to ₹20 lakh as per set-up cost, infrastructure cost, manpower cost, electricity cost, etc.

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MDH Masala Distributor Margin:

Well, MDH has not mentioned its profit margin anywhere, but as per its popularity, quality & demanded products, market penetration, and high investment, its dealership partner can assume that he/she can easily earn around 2-5 lakhs per month or even more than that. It also depends on the product variations. If we consider the average profit margin of the MDH masala dealership, it might be around 3% to 10%. Also if you achieve the monthly or quarterly sales target then you can earn good bonus schemes additionally.

MDH Distributorship Application Form:

  1. First, go to the official page of the MDH Distributorship Contact Online.
  2. Here you will see a Contact Us Form, where you can make an enquiry regarding the MDH Masala Distributorship Apply form, where you have to fill in some of your and your business’s basic details.
  3. You will fill in Your Name, Mobile Number, Email Address, Subject, Your message (details on you want an MDH distributorship) and then submit the form.
  4. And after the form submission, it might take the time up to 3-5 business working days to get their response. Once they finalise you they will then do verification of documents. And after the verification part, they will assist you further to set up your MDH dealership outlet and will guide you wherever you are stuck.
Note: But be clear with the fact that MDH Spices is one of the oldest spices brands in India. And it already spread and distributed its dealership across the country. And there is very little possibility that there is no MDH dealership in your locality. So, apply only when there is no MDH distributorship in your area otherwise it will automatically be rejected.

MDH Masala Dealership

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MDH Masala Dealership Contact Number:

  • Registered Office: 9/44, Kirti Nagar, New Delhi-110015, India.
  • Phone Number: +(91)-11-25939609, 25191945, 25191946, 41425106, 41425107, 41425108
  • Fax Number: +(91)-11-25927945

How to Increase Sales of MDH:

So, there is a very famous Hindi quote on behalf of ‘MDH Uncle’, ‘Dadaji’ or ‘King of Spices’ — Mahashay Dharampal Gulati;

“Aap Duniya Ko Jitna Aap Kar Sakte Ho, Shresth Kar Ke Do, Aur Swatah Hi Yahi Shresthta Aapke Pass Wapas Aa Jaayegi.”

Here we share 6 effective ways to increase your sales of MDH:

  1. Keep Varieties of Products in the store
  2. Make & include Social Proof
  3. Stock up your inventory
  4. Good & efficient packaging
  5. Competitive Pricing
  6. Keep customer delight a priority

Conclusion:-

  • By considering all these above points, I guess you got all the answers for how to get MDH masala distributorship, MDH masala dealership which can be profitable yet tricky. An MDH dealers partner needs to do research, put in the effort and have the patience to identify the full potential of their physical store linked through the platform.
  • And undoubtedly it will be a robust way to grow your offline business and give it a new identity with India’s far-trusted brand. And if you work with all the hard work and dedication and take care of every aspect, from registering to the product listing to cash handling, you definitely will succeed. Good luck!

FAQs:-

Q. MDH masala distributor margin?

Ans. Well, MDH has not mentioned its profit margin anywhere, but as per its popularity, quality & demanded products, market penetration, and high investment, its dealership partner can assume that it might be around 3% to 10%. Also if you achieve the monthly or quarterly sales target then you can earn good bonus schemes additionally.

Q. MDH masala contact number?

Ans. You can contact MDH for your query by dialling these contact numbers:

  • Phone Number: +(91)-11-25939609, 25191945, 25191946, 41425106, 41425107, 41425108
  • Fax Number: +(91)-11-25927945

Q. How To Get MDH Masala dealership?

Ans. Go to the official page of the MDH Distributorship Contact Online. Here you will see a Contact Us Form, where you will fill in Your Name, Mobile Number, Email Address, Subject, and Your message (details on you want an MDH distributorship) and then submit the form. And after the form submission, it might take the time up to 3-5 business working days to get their response.

Q. MDH Masala head office contact number?

Ans. Here are a few contact details for contacting MDH:

Q. MDH Masala Distributorship Cost?

Ans. As MDH has introduced MDH Dealership & MDH Super Stockist model. But they have not clearly mentioned any distributorship cost for anyone of them. And as per our assumption, you have to keep ₹8-12 lakh to start an MDH masala dealership and it can also go up to ₹20 lakh as per set-up cost, infrastructure cost, manpower cost, electricity cost, etc.

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