How To Get Badshah Masala Distributorship | Best Guide in 8 Steps

Hello curious businessman, I know you eagerly want to know how to get Badshah Masala Distributorship. But before we go deep down into this let’s understand some brief points about the Badshah Masala franchise partner hub and the short key points of the Badshah Spices company. Also here is the table of contents available, by which you can directly go to the part you want to know about.

  • Did You Know? Badshah Masala was started by Jawaharlal Jamnadas Jhaveri in 1958 when he used to sell garam masala and tea masala in tin cans while riding on his bicycle in the neighbourhood where he lived. We know the path which he paved then was not a random one, but one that created history.
  • Over time, Badshah Masala gained recognition and success, capturing the hearts and taste buds of Indian households. Iconic spices like Kitchen King Masala, Mumbai Bhaji Pav Masala, and Chana Masala became household names, elevating Badshah Masala to new heights.
  • According to IMARC Group, The Indian spices market size reached INR 160,676 Crores in 2022. Looking forward, the publisher expects the market to reach INR 298,909 Crores by 2028, exhibiting a CAGR of 10.9% during 2022-2028.
  • Recently in January 2023, Dabur acquired a 51% stake in Badshah for Rs 587.52 crore with the Badshah enterprise being valued at Rs 1,152 crore.
  • It has 8 categories of product range including Grounded Spices, Blended Spices, Whole Spices, etc.
  • And not only in India, Badshah Masala is now a globally recognised symbol for spices which has achieved many prestigious awards such as the ‘Mera Brand Award’ from Mid Day Group for being an iconic brand based out of Gujarat.
  • So, now you know the potential of taking a Badshah Masala dealership and want to make your own identity then let’s understand how to get Badshah Masala distributorship in this article of Bazaar Neeti. Let’s Go!

Benefits of Badshah Masala Distributorship:

  • Unique Selling Proposition(USP): As we all know since 1958, Badshah Masala is innovating in the spices market and the biggest features of Badshah Masala come through its rich heritage, purity, and quality. And because of its catchy tagline in TV ads — “Swad Sugand ka Raja, Badshah Masala” resonated with everyone and became synonymous with the brand. It gives Badshah Masala a wide customer range and eventually, it became a household masala brand for Indian homes & restaurants. Also in all ways possible, it contributes to our nation as it is an Indian brand.
  • Business Loyalty: If a brand is continuously growing and available for more than 65 years in the market then it is surely doing something innovative & working for good with consistency that’s why Badshah Spices has reached lakhs of retail outlets. And its dealer & super stockists will feel proud and credible in society by carrying the name “Badshah Spices” and its wide range of grounded & blended spices under the Dabur brand name.
  • Customer Loyalty: Now we Indians are becoming more health conscious as well as want more diverse aromas & flavours, want to be more patriotic for our country and an old, Indian & trusted product always sounds loyal to us. So we often prefer an Indian brand for any kind of purchase and everyone knows “Quality increases credibility and brings more retentivity of customers“.
  • Brand Visibility: Not only in India but today its products have also been appreciated by buyers and consumers around the world. Today, Badshah Masala is exported to more than 20 countries. And there is a high possibility that almost every 10 in 4 Indians have consumed at least one Badshah masala for a while either at home or at the restaurant or at paan ki dukan. So, it became already a large and trusted brand and any distributor can take advantage of this.
  • Innovation: Their rich heritage and expertise have been passed down through generations, ensuring that every product they offer is of the highest quality and carries the authentic flavours you seek. They source ingredients from the finest farms and spice plantations, guaranteeing their purity and authenticity. Their state-of-the-art manufacturing facilities adhere to rigorous quality control measures, ensuring that each masala and spice blend meets their stringent standards.
  • Income Potential: As your store name and products include Badshah Spices then it will get automatically full traction and be easily searchable. Because of its uniqueness in the brand proposition. So in the end becoming an Badshah Spices franchise will not only give you a higher volume of sales but also maximum earnings.

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Badshah Spices Product Categories:

  • Blended Spices: Biryani Pulav Masala, Chana Masala, Curry Masala, Chat Masala, Chicken Biryani Masala, Curry Masala (Jain), Dhanshak Masala, Fish Masala, Goda Masala, Hot Chicken Masala, Jaljira Masala, Jiralu (Butter Milk) Powder, Kadhi Masala, Kamal Tea Masala, Kasuri Methi, Kheema Masala, Khichdi Masala, Kitchen King Masala, Kitchen King Masala (Jain), Madras Sambhar Masala, Meat Masala, Mumbai Pav Bhaji Masala, Mutton Biryani Masala, Paneer Butter Masala, Pani Puri Masala, Pickle Masala, Premium Garam Masala, Punjabi Chhole Masala, Punjabi Garam Masala, Rajwadi Garam Masala, Rasam Masala, Tandoori Chicken Masala, Thandai Masala, Undhia Masala & Veg. Subji Masala.
  • Grounded Spices: Amchur Powder, Black Pepper Powder, Coriander Powder, Ginger Powder, Jeera Powder, Kashmiri Red Chilly Powder, Lal Badshah, Red Chilli Powder, Turmeric Powder & White Pepper Powder.
  • Whole Spices: Whole Jeera.
  • Asafoetida: Premium Hing, Compounded Hing (Regular), Hing-Khada (Deluxe), Hing-Khada (regular), Hing-Yellow Powder, Hing (Caterers Pack), Hing Afghani & Hing Lower.
  • Kesari Milk Masala: Kesari Milk Masala.
  • Premix Tea: Instant Premix Cardamom Tea, Instant Premix Ginger Tea & Instant Premix Masala Tea.
  • Seasoning: Oregano Masala, Piri Piri Masala, Pizza Pasta Seasoning & Red Chilli Flakes.
  • Papad: Punjabi Papad & Udad Mari Papad.

How to Get Badshah Masala Distributorship?

Although these mentioned requirements have not been clearly mentioned by Badshah Spices. But if you have these documents and criteria you will be more preferable. Now follow these 7 simple and exact steps to become a Badshah spices agency partner:-

Badshah Masala Distributorship Cost

Who Can Open Badshah Masala Dealership?

Badshah Spices allows all individual stores/shops, dealerships, distributorships, and established & well-known companies/brands like Private Limited companies, Sole Proprietorship firms, Limited Liability partnerships and any other organization registered under any other Act or legislation. And they would have to register by providing some required product and business information to become eligible for the Badshah Masala dealership.

Documents For Badshah Masala Dealership:

  1. Full Name & Email Id
  2. Active Mobile Number
  3. Address Proof
  4. PAN Card
  5. 2-3 Photographs
  6. Regular GSTIN (If Applicable)
  7. Bank Account Details
  8. Business Location
  9. Copy of Land documents (Owning/Lease)

Space & Manpower For Badshah Masala Franchise:

  • The shop location should be around a high-footfall place.
  • Shop Area: 200-500 sq ft.
  • Godown: 500-800 sq ft.
  • One/Two Distribution Vehicle.
  • A minimum of 2-3 staff is enough for product handling, 1 for counter billing & data entry, a manager (if a big store) or otherwise you can manage it by yourself.

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Badshah Masala Distributorship Cost:

  • Well, Badshah Spices has introduced the Badshah Spices Distributorship model. But they have not clearly mentioned any distributorship cost anywhere. And be clear the Badshah masala distributorship cost will completely depend upon the size of the place and it will be followed by the consumption and demand of spices in your locality.
  • As per our assumption, you have to keep ₹8-12 lakh to start a Badshah Masala dealership and it can also go up to ₹20 lakh as per set-up cost, infrastructure cost, manpower cost, electricity cost, etc.

Badshah Masala Distributor Margin:

Again Badshah Spices has not mentioned its profit margin anywhere, but as per its popularity, quality & demanded products, market penetration, and high investment, its dealership partner can assume that he/she can easily earn around 2-5 lakhs per month or even more than that. It also depends on the product variations. If we consider the average profit margin of the Badshah Masala dealership, it might be around 4% to 12%. Also if you achieve the monthly or quarterly sales target then you can earn good bonus schemes additionally.

Badshah Distributorship Application Form:

  1. First, go to the official page of the Badshah Masala Distributorship Contact Online.
  2. Here you will see an enquiry form, from where you can make an enquiry regarding the Badshah Masala Distributorship Apply form, where you have to fill in some of your and your business’s basic details.
  3. You will fill in Your Name, Email Address, Subject, and message (details on which you want a Badshah Spices distributorship) and then submit the form.
  4. And after the form submission, it might take the time up to 3-5 business working days to get their response. Once they finalise you they will then do verification of documents. And after the verification part, they will assist you further to set up your Badshah Masala dealership outlet and will guide you wherever you are stuck.
Note: But be clear with the fact that Badshah Spices is getting popular day by day and becoming the leading spices brand in the organised spices market in India. And it already spread and distributed its dealership across the country. And there might be a little possibility that there is no Badshah spices dealership in your locality. So, apply only when there is no Badshah Spices distributorship in your area otherwise it will automatically be rejected.

Badshah Masala Dealership

Badshah Masala Contact Number:

  • Registered Office: Badshah Masala Private Limited, 504, Neelkanth Corporate Park, Kirol Road, Near Vidyavihar Railway Station, Vidyavihar, Mumbai – 400086.
  • Contact Number: (022) 67774333.
  • Contact Via Email:

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How to Increase Sales of Badshah Spices:

So, there is a very famous quote on behalf of the founder of Badshah Spices — Jawaharlal Jamnadas Jhaveri;

“Every problem is a gift—without problems, we would not grow.”

Here we share 6 effective ways to increase your sales of Badshah Spices:

  1. Keep Varieties of Products in the store
  2. Make & include Social Proof
  3. Stock up your inventory
  4. Good & efficient packaging
  5. Competitive Pricing
  6. Keep customer delight a priority


  • By considering all these above points, I guess you got all the answers for how to get Badshah masala distributorship, Badshah masala dealership which can be profitable yet tricky. A Badshah dealers partner needs to do research, put in the effort and have the patience to identify the full potential of their physical store linked through the platform.
  • And undoubtedly it will be a robust way to grow your offline business and give it a new identity with India’s far-trusted brand. And if you work with all the hard work and dedication and take care of every aspect, from registering to the product listing to cash handling, you definitely will succeed. Good luck!


Q. What is the revenue of Badshah Masala?

Ans. According to CNBC-TV18, the revenue from Badshah Masala is estimated to be in the range of Rs 240-250 crore with a 20 percent margin.

Q. Who owns Badshah Masala?

Ans. So Dabur India has completed the acquisition of 51% stake in Badshah Masala in January 2023, paving the way for FMCG major to enter the branded spices and seasoning market.

Q. Where is Badshah Masala factory?

Ans. As per Badshah Spices mentions, The manufacturing unit located at Umbergaon, Gujarat has been actively supported by the administration office in Mumbai.

Q. Badshah Masala Contact Number?

Ans. (022) 67774333.

Q. Badshah Masala Company Name?

Ans. Consequent to the above transaction, Badshah Masala Private Limited has become a subsidiary of Dabur India Limited.

Q. Badshah Masala Manufacturing Plant?

Ans. As per Badshah Spices mentions, The manufacturing unit located at Umbergaon, Gujarat has been actively supported by the administration office in Mumbai.

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