How To Get Amul Parlour Franchise In Just 6 Steps | Complete Guide

Hello curious businessman, I know you eagerly want to know about how to get Amul parlour franchise. But before we go deep down into this let’s understand some brief points about the ice cream industry and a short success story of Amul company. Also here is the table of contents available, by which you can directly go to the part you want to know about.

  • Ice Cream was introduced by Mughal Empire in the 16th century when they used relays of horsemen to bring ice from the Hindu Kush to its capital Delhi. And the ice was used in fruit sorbets. It was also used to create kulfi, a popular frozen dairy dessert.
  • Dairy is the single largest agricultural commodity contributing 5% of the national economy and employs 80 million dairy farmers directly, witnessing 6.4 % CAGR in the last 5 years. And this market is expected to grow at an 8% CAGR to $4.2 Bn by 2026.
  • According to market researcher IMARC, the dairy market in India’s size reached INR 14,899.8 Bn in 2022. Looking forward, the group expects the market to reach INR 31,185.7 Bn by 2028, showing a growth rate (CAGR) of 13.2%.
  • In India, whether it is about ice cream or any dairy products. The very first brand that comes into Indian people’s minds is Amul. Even its tagline “Amul Doodh Peeta Hai India” always sticks in our minds. You can imagine the brand recall value Amul.
  • Every ice cream lover, at least for once, has thought of owning an ice cream parlour! But owning an ice cream business is not as easy as it seems. But yes you can look at the ice cream franchise business, which has built a strong presence across India. So, the customers feel delightfulness and franchise or investors can maximize their profit with the brand.

How To Start Amul Franchise

About Amul- ‘The Taste of India’:-

  • Anand Milk Union Limited (abbreviated as Amul) is an Indian state government-owned dairy-based cooperative society based out of Anand that lies in Gujarat. The word ‘Amul’ is derived from the Sanskrit word ‘Amulya’ which means priceless or precious.
  • Founded on 14 December 1946, Amul is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). India became the world’s biggest maker of milk and milk products when Amul started India’s White Revolution.
  • Well, the success of Amul’s credit goes to Verghese Kurien after becoming the chairman of Amul following Patel’s death in 1994. And this man Tribhuvandas Kishibhai Patel founded Amul in 1946 and served as its chairman until his retirement in the 1970s.
  • And today Amul produces almost 20% of the world’s milk and has a distribution channel of 1 million stores across India. The consumption of milk in India is growing at 4.5% per year and volume is growing by 10-11%.
  • Currently, 36 lakh farmers rely on Amul for their livelihood. Amul has clocked a total turnover of ₹61,000 crore in the financial year 2021-22 against a total turnover of ₹53,000 crore in the financial year 2020-21.
  • Today Amul has an 85% share in the Indian butter market, 66% market share in Cheese, 63% market share in infant milk, 45% market share in dairy whiteners and Amul chocolates now controls 10% of the market share in India.
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Important Key Points about AMUL:
Business TypeState Government Cooperative Society
Brand NameAMUL
IndustryDairy & Food
Founded in14 December 1946
FoundersTribhuvandas Kishibhai Patel, Verghese Kurien, and Harichand Megha Dalaya
Head OfficeAnand, Gujrat
Area Served10,000 Dealers & 10 Lakh Retailers
Franchise Model             1) AMUL Outlet/Railway Parlour/Kiosk           2) AMUL Ice Cream Scoping Parlour
Menu ProductsMilk, Ice Cream, Butter, Cheese, Curd, Ghee, Chocolate, Paneer, Amul Drinks, Pizza, Burgers, Etc.
Revenue₹61,000 Crore (FY 2022)

Amul Parlour Franchise Opportunity-

As we covered the success story of AMUL, they are continuously working on their mission to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products that are good value for money. And there is always a need for a community or team to complete the mission and this leads to their franchise where they are welcoming passionate franchise partners by giving them the opportunity to open Amul ice cream parlour franchises in their locality.

Amul Ice Cream Parlour Franchise Benefits:-

So, if you are thinking to start Amul ice cream franchise, then let’s talk about some major benefits you will get from the Amul organisation;

  • With its wide range of dairy products, Amul has now become a household name in the minds of Indian families. I am sure that we all have at least one of Amul’s products in our house. So, you won’t have to push the Amul ice cream or any of their dairy products to customers, they automatically pull to your store.
  • Since Amul is known for its more than 75 years old legacy from India’s White Revolution to become India’s largest milk producer. You can feel proud to be part of their journey and carry the brand name forward.
  • An Amul ice cream parlour franchise requires very minimal investment and one can expect a return on investment(ROI) in a short period of time.
  • You don’t have to spend a penny on marketing or advertising for your Amul Kiosk or Amul parlour franchise. All the marketing activities and promotional campaigns would take care of by the Amul company itself.
  • You don’t have to think about making the ice cream or any of Amul’s products, the company will provide you with their range of ice cream flavours, dairy products, frozen snacks and ready-to-eat foods. Also, you can study your market and as per your market requirements, you can select and sell those particular items & flavours.
  • Since Amul has there own multiple manufacturing units, the inventory and logistics are managed with proper assistance in terms of the franchise set-up, stock & supply chain management, strong distribution, marketing, continuous support, etc.
  • And what the most admirable thing about Amul’s franchise is its hustle-free franchise acquisition process. You can easily contact them just by mailing them at retail@amul.coop or you can directly call on 02268526666 and the concerned person will contact you and help you get the franchise.

How Amul Helps Its Franchise:-

  • Amul would provide the design and specifications for the renovation of the outlet. It will provide consultancy if required and will also inspect the work of the contractor.
  • Amul will help in assessing the business potential of the shop and will help in the business plan.
  • Amul will guide you in the purchase of various equipment. It will also help in choosing between the various sizes and types available based on the experience of the business.
  • Amul will provide signages and glow sign to the outlet at its own cost.
  • Amul shall help in the inauguration activities by way of local promotions.
  • Exclusive consumer offers would be made available through Amul’s preferred outlets which are not extended elsewhere.
  • Amul wholesale dealers will supply stocks at the parlour and the franchise will avail retail margin. Retail margins will carry from product to product. The franchisee need not pay any royalty or share any revenue with Amul.

Business Model Of Amul Parlour Franchise:-

  • Unique Selling Proposition (USP):
  1. India’s most trusted and popular dairy products brand.
  2. Amul has high brand equity. It is the largest milk-based manufacturer with a high recall value.
  3. Provides good quality with affordability
  4. Multiple manufacturing units serve all franchises
  5. A variety of items and flavours to target each age group of people
  • Value Proposition:

The Amul company offers over 2000 different products. This is the foremost reason why Naturals ice cream stands out among its competitors. Some of them are here:

  1. Amul Milk
  2. Butter
  3. Bread Spreads
  4. Cheese
  5. Paneer
  6. Dahi
  7. Cheese Sauce
  8. Beverage Range
  9. Amul Protein Products
  10. Ice Cream
  11. Ghee
  12. Milk Powders
  13. Chocolates
  14. Fresh Cream
  15. Mithai Range
  16. Mithai Mate
  17. Happy Treats
  18. Amul PRO
  19. Bakery Products
  20. Amul Peanut Spread
  21. Amul Puffles
  22. Panchamrit
  23. Amul Sour Cream
  24. Amul Cattle Feed
  25. Amul Recipes
  • Amul Target Customer:
  1. As we have seen Amul brand has a range of over 2000 different food & drink items. And by this, they easily target each age group of people starting from kids to teenagers to youngsters to professionals to couples to old age people.
  2. Since they also have different flavours and come in different sizes. So it won’t affect any low, middle, or high-income level consumers. All can easily enjoy Amul products from Milk items to ready-to-eat foods.
  • Competitors of Amul:

As Amul has a wide variety of products and has introduced mass products for mass consumers. So, it has an edge over its all competitors. But yes it faces some potential competition from brands that operate in the niche market like Nestle, Britannia, Cadbury, Parag Milk Foods, Kwality Walls, Baskin Robbins, Mother Diary, etc.

  • Amul Marketing Strategy:

So, there is a very famous quote by Verghese Kurien;

A person who does not have respect for time, and does not have a sense of timing can achieve little.

The best-ever marketing Amul has done just by India’s most loved ad icon, the mascot “The Amul Girl”. Well, Amul has a strong brand value in its consumer’s mind but still, keep its brand presence up to date on various social media platforms. At every moment of any trend, there is a high possibility you see their post related to the market trend. On Facebook, it has 2M followers, On Instagram, it has 410K+ followers and on Twitter, it has 360K+ followers.

Amul Parlour Franchise Cost

Amul Ice Cream Franchise Requirements:-

It takes strong determination and patience to build a business legacy of 75+ years. So, it is obvious that Amul company never wants to compromise over trust, relationships, business ethics, culture, etc. So, they always expect the same from the investor who will take the Amul ice cream parlour franchise. Although the points we have noted below are not clearly mentioned by the company. But these are basic key points that you must keep in mind while taking their franchise;

  • To take the Amul parlour franchise you should keep a capital of ₹15 lakh to ₹20 lakh.
  • You must have an area of 100-500 sqft. for the store opening.
  • Required Important Documents: Proprietor Photo, Proprietor Aadhaar Copy, Proprietor/Business Address Proof, Proprietor/Business PAN Copy, GST Registration Certificate, Shop Address Proof, NOC of Shop, Business TAN Copy, Franchise Agreement.
  • You must be dedicated to the franchise business. If you would have basic educational qualifications, academic certificates, business experience, and entrepreneurial status then can immediately qualify for the Amul parlour franchise.
  • The minimum staff requirement to run an Amul parlour franchise is 1-2 and they should be passionate to work in this industry.

Amul Ice Cream Franchise Model/Type:-

There are 4 primary models of the Amul parlour franchise as mentioned below:

  • Amul Preferred Outlet (APO) Franchise

As per the record, Amul has more than 8000 APO across India, and in the below table, the franchise cost is mentioned.

Total Franchise Cost₹2lakh – ₹2.5 lakh
ParticularsAmount & Requirement
Security Deposit (Refundable)₹25,000
Shop Area (Own/Rented)100-150 sqft.
Renovation & Interiors₹80,000 – ₹1 lakh
Equipment₹80,000 – ₹1 lakh
  • Amul Scooping Parlour Franchise

As per the record, Amul has more than 1500 scooping parlour franchisees across India, and in the below table, the franchise cost is mentioned.

EquipmentApprox ₹1.5 lakh
Total Franchise CostApprox ₹5 Lakh
ParticularsAmount & Requirement
Security Deposit (Non-Refundable)₹50,000
Shop Area (Own/Rented)250-400 sqft.
Renovation & InteriorsApprox ₹3 lakh
  • Amul Parlour at Railway Station

For franchisee who gets allotment from Railways. As the train passenger journey is increasing day by day in India, it can be the best place to open an Amul Kiosk or Amul parlour franchise stall. And in the below table, the franchise cost is mentioned.

Total Franchise CostApprox ₹5 lakh
ParticularsAmount & Requirement
Security Deposit (Refundable)₹1 lakh
Stall Deposit (Refundable) or Kiosk Installation₹2.5 lakh – 4 lakh
EquipmentApprox ₹50,000
  • Amul Parlour at COE (Center of Excellence)

To create an Amul parlour at Center of Excellence (COE), the franchisee must get allotments from Important Institutions, Organisations, Municipal Corporations, Government Organisations, etc. And in the below table, the franchise cost is mentioned.

Total Franchise CostApprox ₹5 lakh
ParticularsAmount & Requirement
Security Deposit (Refundable)₹50,000
Stall Deposit (Refundable) or Kiosk Installation₹2.5 lakh – 4 lakh
EquipmentApprox ₹50,000

Amul Ice Cream Franchise Cost:-

Congratulations, If you are reading this I am sure you’ve decided to open an Amul ice cream parlour franchise. Now you’ll need to write a clear business plan in a notebook about work, investment, expenses, revenue sources and finally profits to make your business up. We guess it might bother you and takes a lot of time and effort. So we have made a complete cost-effective and average table that relies on all 4 types of Amul franchise formats we discussed before. So you don’t have to waste time on this so much and can get launched your franchise as soon as feasible. Also, you can the official website of Amul Franchise Formats where they mentioned requirements and benefits.

Total Investment Cost₹15 lakh – ₹20 lakh
ParticularsAmount
Security Deposit (Refundable/Non-Refundable)₹25,000 – ₹1 lakh
Renovation & Interior₹1 lakh – ₹4 lakh
Machinery₹50,000 – ₹ 2 lakh
Working Capital₹5 lakh – ₹10 lakh
Other Expenses₹1 lakh

Amul Ice Cream Parlour Franchise Profit:-

Well, Amul products provide a profit margin from 10% to 50% depending upon what product category you are selling in your store also there is a very less margin of 2.5% in Amul pouch milk. So let’s take an example to break down the Amul ice cream parlour franchise profit margin;

If the retail price of one Amul ice cream is ₹30 and you are selling 300 ice creams on a daily basis and you have a profit margin of 10% & 20%, then your Amul ice cream franchise profit will be;

For 10% profit margin:

Daily Revenue = 30×300 = ₹9,000

10% of ₹9,000 = ₹900/day

For 20% profit margin:

Daily Revenue = 30×300 = ₹9,000

20% of ₹9,000 = ₹1,800/day

So, if you sell both types of Amul products having 10% & 20% profit margins and each of 300 units per day then;

= ₹900+₹1800  = ₹2,700

Monthly Gross Profit = ₹2,700×30

                                  = ₹81,000

Total Expenses₹36,000
Now, here are the monthly expenses:
Rent₹15,000
Salary (1 Staff)₹10,000
Electricity₹5,000
Other Expenses₹6,000

Finally, your Amul ice cream franchise profit will be;

Profit = ₹81,000 – ₹36,000

         = ₹45,000/month

How To Get Amul Parlour Franchise:-

Now you know the all requirements, benefits, advantages, eligibility criteria, investment and profit for how to get Amul ice cream parlour franchise. So let’s talk about the exact process to get it;

  • Just click on Amul Ice Cream Parlour Franchise and you will redirect to the official page of Amul parlour franchise details.
  • You should keep ready all the details like your information, contact details, address, business/work experience, and finally the business location (description, retail space area sqft, frontage of retail space & demographics).
  • Email them or call them via the official page then after verifying the concerned person will call you and assist you with it.

Amul Ice Cream Parlour Franchise Contact Details:-

Now if you want to take the Amul ice cream parlour franchise and there is any query then you may directly contact the company via the given details as mentioned below:

  • Official Website: Amul.com
  • Email ID: retail@amul.coop
  • Address: Gujarat Cooperative Milk Marketing Federation Ltd, Amul Dairy Road, Opp: Hotel Surabhi, Anand – 388 001, Gujarat, India.
  • Amul Parlour Franchise Contact Number: 02268526666

Conclusion & Suggestion:-

  • Since the inception of Amul, they have succeeded to maintain the authenticity of their various dairy products and with time they added frozen snacks and ready-to-eat foods. So, the company provide every kind of support to their franchise partners to maintain and grow their 75 years+ old legacy because they consider every store’s image is the brand’s image. Also, they won’t tolerate any bad steps that can impact the image of the brand.
  • AMUL needs no introduction today as Amul company has achieved many awards and accomplishments in the dairy and food industry. As they have a strong network of more than 10,000 dealers & 10 lakh retailers presence across India this is the golden opportunity to be a part of their success journey.
  • Always make sure we won’t advise or assure you with a future prediction like what will happen with your Amul parlour franchise business in the next 5 years or anytime frame. So, we recommend you check and verify all the standard franchise agreements with a qualified advocate.

FAQs:-

Q. How much does Amul franchise cost?

Ans. Well, it depends upon what type of Amul franchise you want to open but for an overview, an Amul franchise costs you ₹2.5 lakh to ₹6 lakh. This cost includes Refundable/Non-Refundable Security Deposit, Renovation, Machinery, plus Incidental Cost.

Q. Is Amul franchise profitable?

Ans. Yes, buying an Amul parlour franchise is profitable as the monthly turnover can vary between ₹5 to ₹ 10 lakhs.

Q. What is the profit margin of Amul?

Ans. Since Amul’s inception, it has had a history of repeating success in past, enabling a franchisee owner to make anywhere between a gross profit margin of 10-50% depending upon the product category.

Q. How do I contact Amul for franchise?

Ans. For Amul Parlour Franchise: Email- retail@amul.coop & call- 02268526666. And For Amul Distribution: Email- distribution@amul.coop & call- 02268526666.

Q. How much can I earn from Amul franchise?

Ans. It has been Amul’s experience that franchisees who follow the right practices have been successful. It also depends on your location and the products you are able to sell. The margins are good and you can even recover your investment in less than one year. In general, Amul profit margin on scooping parlour will range from 20-50% and net profit growth of 8-12%.

Q. Whom should I contact to open Amul franchise?

Ans. To open an Amul parlour franchise, one should visit the official website and fill up the franchise form ‘Or’ directly call the phone number: 02268526666 (Between 10 AM – 6 PM) ( Monday – Saturday) & email: retail@amul.coop mentioned on its website.

Q. What are the Space Requirements for Opening an Amul Kiosk parlour or Preferred Outlet?

Ans. To open an Amul Kiosk/Prefered Outlet/Railway Parlour OR Amul Ice Cream Scooping Parlour, you will need at least 100-300 square feet of space.

Q. How much does a Amul franchise owner earn?

Ans. Well, it depends upon various metrics like location, market, product category, and sales but the franchise could earn from ₹5,00,000 to ₹10,00,000 in revenue in a month, states Amul.

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